If you haven’t already heard, drinking cold pressed juice can be the most natural and raw way to increase your consumption of fruits and vegetables.
What is Cold Pressed Juice?
Cold pressed juice is a method of extracting juice from produce. It involves two steps.
- The produce is first pulverized by a blade and turned into pulp. This process breaks open fibers and frees up nutrients and enzymes to be released.
- The newly made pulp is placed inside a cloth type bag and squeezed at high amounts of pressure using a hydraulic press. The strong action of the press squeezes out the most juice that can be squeezed out of the produce, better and more efficient than any other form of juicer on the planet.
What is the difference between cold pressed juice and regular juice?
The juice that you find at the supermarket can take up to 12 months before it hits the shelf. Regular juice is: 1.Juiced 2. Pasteurized 3. Stored 4. Shipped
Pasteurization is the act of heating up the juice to extremely high temperatures to kill off the bad bacteria. The problem is that vitamins, enzymes and good bacteria are also heat sensitive, so you also destroy the good bacteria. Chemicals are also added to the juice during this process before it is bottled.
Cold press juice is simply the pure juice from the produce, with no type of processing done to it at all. The juice is extracted and bottled. Because of its natural nature, cold press juice must be consumed within 3-5 days (depending on the juice) from the day it was pressed. Just the way nature intended it to be!
Why Drink Cold-Pressed Juice?
Maximum Nutrition - Regular centrifugal juicers use a blade that creates heat, which causes the juice to oxidize and lose nutrient value. The hydraulic press removes the juice from the pulp without adding any heat and yields a highly concentrated juice full of nutrients.
Fastest Absorption – once the pulp has been removed, the digestive system is able to absorb all of the nutrients immediately. The digestive system does not have to work on breaking down anything. As soon as the juice enters the small intestine, the nutrients are absorbed immediately and enter the bloodstream.
Freshest juice – Real cold press juice is never pasteurized or processed in any way. The shelf life is only 3-5 days, guaranteeing a fresh product. Always watch out for cold press juice that has been HPP’d (High pressure processing). This juice claims to be cold press, but has been processed to extend the shelf life from 3 days to 30 days! Makes you wonder if this can still be considered natural??
We are all supposed to eat fruits and vegetables everyday, the problem is that in today’s fast paced society people find it difficult to stop and take a bite of the apple, or eat that piece of broccoli. A high majority of Canadians do not take in anywhere near the recommended 8-10 servings of fruits and vegetables. Cold press juice is a convenient way to stay healthy and guarantee your absorbing high quality nutrients, while getting in all your servings of fruits and vegetables.
“The juices extracted from fresh-raw vegetables and fruits are the means by which we can furnish all the cells and tissues of the body with the elements and nutritional enzymes they need in the manner they can be most readily digested and assimilated.”
Dr. Norman Walker
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